Turning Prospects into Clients
We will walk through the key elements that help turn prospects into paying clients. We’ll explore how to craft and present a confident, concise offer that clearly communicates your value as a coach. You’ll also learn the importance of having a sales framework that aligns with how people make buying decisions—so you can guide potential clients seamlessly from curiosity to commitment.
Learning Outcomes:
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Gain clarity on how to confidently present a coaching offer.
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Understand the client journey from prospect to investment.
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Learn the core components of a simple, effective sales framework.
- Discover what drives buying decisions and how to respond with purpose
Hosts:
Ryan McKinney
With 25 years of experience across leadership, sales, marketing, finance, operations, and business ownership, Ryan McKinney helps high-performing business owners get organized, cut waste, and pack away the profits. As the founder of McKinney Business Solutions, Ryan specializes in guiding small business owners toward greater profitability with a proven process that combines mindset, strategy, and execution. Through his proprietary framework, The Breakthrough Blueprint™, Ryan helps leaders grow their businesses without losing their what’s important to them. Whether it’s streamlining operations, boosting conversions, or mastering the CEO mindset, his mission is clear: Empower business owners to make bold decisions, lead with clarity, and scale profitably. Ryan’s clients aren’t just building businesses. They’re building lives they’re proud of.
Demetra Moore
Demetra Moore is a leadership coach and team development expert with more than two decades of experience helping organizations grow, adapt, and retain top talent. Through her company, Moore Out of Life, she works with executives and rising leaders to strengthen team dynamics, lead through change, and create environments where people and performance thrive.
At the heart of her work is the Light Method™—a powerful framework built on five pillars: Leadership for All, Inclusive and Insightful practices, Growth and Development, High-Performing Teams, and Triumph Over Challenges. This approach helps leaders navigate complexity with clarity, elevate their presence, and inspire lasting results.
Demetra’s clients don’t just meet goals—they build cultures where bold thinking, resilience, and connection become the standard.
Event Pricing:
Free - ICF-GA Chapter Members
Free - ICF-GA Affiliate Members
$15 - Strategic Partner Rate
$20 - Non-Members and Guests
RSVP Process:
After you complete the registration process, you'll receive an email confirmation from the Wild Apricot system that includes the login instructions for the Zoom webinar.