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  • The Big ICF-GA Chapter VIRTUAL Meeting

The Big ICF-GA Chapter VIRTUAL Meeting

  • 24 Sep 2025
  • 7:00 PM - 8:30 PM
  • Zoom Webinar

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Magnetize Your Messaging: How to Explain Coaching to Attract New Clients Faster





What you do is amazing. It’s transformational. And… it’s REALLY hard to explain to people! How do you describe coaching so it’s attracting clients, instead of confusing or overwhelming people?

In this class, we will have a very frank discussion about why trying to explain coaching is difficult, and why it’s so important to change how you’re talking about your business right now.

Come ready to challenge your assumptions and make a big shift from explaining to finding the words that speak directly to the deepest desires of your prospective clients.

Participants will:

- Dig into why you feel it’s so important to explain coaching, and shine a light on when (with the best of intentions) you’re making the conversation about you

- Discover the right time to explain coaching, and why this timing is so important

- Develop a clear, compelling answer to the question “what do you do?”

- Review essential elements of client generation (if time allows)


Speaker: Mary Cravets

Mary Cravets is an award-winning Client Generation Expert and International Speaker who helps coaches grow their businesses without working nights and weekends.

She’s heard ALL the confusing and conflicting advice out there - so she isn’t surprised that most coaches struggle to establish a sustainable business. But she’s here to change that.

Using her methods, the majority of Mary’s clients quickly increase their income 50% or more. Clients range from the former CFO of Microsoft North America, to coaches in their first few years of business.

Mary is also a huge fan of roller coasters, obsessed with otters and proud Mom to her cat Inigo Montoya.

Event Pricing:

Free - ICF-GA Chapter Members
Free - ICF-GA Affiliate Members
 $15 - Strategic Partner Rate
 $20 - Non-Members and Guests

RSVP Process:

Registration is now open. After you complete the registration process, you'll receive an email confirmation from the Wild Apricot system that includes the login instructions for the Zoom webinar.

©2021  ICF Georgia Chapter. All Rights Reserved.

ICF-Georgia Charter Chapter is the official Georgia-based chapter of the International Coach Federation (ICF)

P.O. Box 53003, Atlanta, GA 30355
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